" CGArchitect is staging the third annual Architectural Visualization Competition (AVC). As the only competition of its kind in the industry, the competition strives to uncover undiscovered talent through a series of challenges and qualifying competitions spanning four months.
While a successful architectural visualization or film needs to be properly executed from a technical standpoint (lighting, rendering etc.) the most engaging and important visualizations have risen to the top because they visually tell a story about the architecture. The best visualization artists are not only able to make an image look good, but they captivate the viewer and give the architecture life.