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Computer Graphics World has an online exclusive about creation of the shoe-shaped home in the spot for Canadian Real Estate Association.

“Blue Source wanted to build a house shaped like a shoe instead of an oversized shoe, so we set out to create a house that felt like it was really built that way and had evolved over time,” noted Rob Moggach, who acted as VFX supervisor and Flame artist on the spot. “Building the house with CG gave us the flexibility to build a photoreal house that could be art directed to meet changing creative needs and be incorporated into an undetermined selection of wide and medium shots. We worked closely with Blue Source's production design team throughout the design and development to get the look exactly right.”

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