Everybody — from studios to directors to theaters — is jumping on the bandwagon of 3D movies. Directors and cinematographers are mastering new skills and equipment. Studio executives are scouring their movie slates and their libraries for films with the potential to be released in 3-D. Technology companies that provide 3-D equipment and services are hiring new workers. Theater operators are taking out loans to convert projection rooms to the digital technology.
All this to give filmgoers a “new” experience — and collect an extra US$3 to US$5 per ticket.
While the film industry scrambles, however, the future of 3-D lies in the hands of moviegoers who have embraced spectacles such as "Avatar" and "Alice in Wonderland," but may be less enthusiastic once the novelty wears off.