Reatrax System is a specialist in out-of-home advertisement and wants to revolutionize a new generation of interactive advertisment.
The idea is a screen which can see the passerby until a distance to 4.5 m. The integrated 3d camera can recognize hand motions and the passerby can start to play a game or do something else. Reactrix Systems has already installed similar displays in shopping malls in US since 2001. Customer can play games or get information about products or attractions. Advertisement is now less boring ;),
For more information concerning the technology check the website of Reactrix Systems.